Maverick City Music | Black Audience

In a recent interview with Isaace Carter, Maverick City Music owner Norman Gyamfi shared his thoughts on the state of gospel music claiming that people are tired of it and that gospel artists “sing too hard.” As a founder and strategist, I couldn’t help but hear those comments through a business lens.

Based on the things he said I think it’s clear that Black people are the primary audience for Maverick City Music and some of the other Contemporary Christian Music or at least a secondary audience because of not, what would be the reason to speak on gospel. When the founder of one of the most successful gospel collectives distances himself from the roots of gospel musically and culturally that’s not just personal preference that’s sending a brand message.

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